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International Visitor Survey - Year end September 2023 and September Q3 2023 Data Release

December 04, 2023

The International Visitor Survey (IVS) re-commenced in July 2022 after a two-year break due to Covid-19. For this release onward, we will include rolling annual data (covering the last 4 quarters). This release includes data for year ending September 2023 (December quarter 2022, and March, June, and September quarters 2023).

Top-line results for year ending September 2023 and the September quarter 2023 (July to September 2023) are published on the Tourism Evidence and Insights Centre (TEIC), and the corresponding microdata is available on the Ministry of Business, Innovation and Employment’s (MBIE) website.

We advise caution when using and interpreting IVS quarterly level results

The total sample size for the September quarter is lower than for the June quarter (April to June 2023), which is consistent with fewer international visitor arrivals during this low season. The quarterly level statistics also have a higher margin of error than annual level statistics due to the smaller sample size resulting from a shorter survey period.

Results on the TEIC for the September quarter are presented for Australia, Rest of World and Total (all countries). For year ending September 2023, the larger sample size for annual data means results are available for Total, Australia, UK, USA, Rest of Europe, Rest of Asia, Germany, Canada, and Rest of World.

Top-line results can be found on the TEIC.

International Visitor Survey – Tourism Evidence and Insights Centre

Microdata is now published on the MBIE website.

International Visitor Survey data

More information on data quality, including sample sizes, response rates and margin of errors, can be found here. Figures that are compared with 2019 results are adjusted for inflation using Stats NZ CPI.

Key points for year ending September 2023

Key points for September 2023 quarter

Note: Net promoter score is calculated by subtracting the proportion of detractors (visitors unlikely to recommend NZ as a holiday destination) from the proportion of promoters (those highly likely to). This measure ranges from -100 to 100, with a score higher than 50 typically meaning strong customer loyalty.

Differences between current and previous spend

Differences between spend for year ending September 2023 and year ending September 2019 levels are due to the following key reasons:

Our tourism data release calendar has release dates to June 2024.

Data release calendar – Ministry of Business, Innovation and Employment