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ADP and MURPEs - August 2023 Data Release

October 05, 2023

This update contains the following:

Key points for August 2023

The international tourism market accelerated strongly in August 2023, with a range of metrics exceeding or approaching pre-COVID levels. New Zealand’s co-hosting of the FIFA Women’s World Cup provided a boost to visitor arrivals. By comparison, the domestic tourism market was relatively subdued compared to August 2022, possibly due to a greater propensity for Kiwis to travel overseas and a tightening in discretionary spending. However, domestic guest nights and visitor volume in August 2023 were still well above levels seen in August 2019, prior to the pandemic.

Accommodation Data Programme (ADP)

Monthly Unique Regional Population Estimates (MURPEs)

Releasing Monthly Regional Tourism Estimates (MRTEs) toward the end of November 2023

We aim to release September 2023 MRTE data toward the end of November 2023. This will be the first time since the COVID-19 disruption. In the same release, we will also include historical MRTE data from January 2019 and update MBIE and Tourism Evidence and Insights Centre (TEIC) websites with visualisations and methodology documents.

Monthly Unique Regional Population Estimates (MURPEs) will be paused while we undertake a review process

MURPEs is a 12-month experimental series that uses mobile data to help understand regional visitor volumes. We are beginning a review process to ensure measures are robust, useful and fit for purpose. Future releases of MURPE data will be paused. We anticipate the review will take about 6–8 months and will be in touch soon to let you know how you can be involved.

Historical MURPE data from January 2019 to October 2023 will remain available for access and can be downloaded from the TEIC.

Tourism Evidence and Insights Centre (TEIC)

More information about MURPEs can be found here.

Pausing MURPEs

If you have any questions, please email us at tr_sharedmailbox@mbie.govt.nz.

Historical Tourism Electronic Card Transaction (TECT) data remains available

The TECT series was discontinued in September 2023; however, historical TECT data remains accessible through TEIC. The TECT data provider has updated historical TECT data for the regions that are more heavily impacted by international tourism and seasonal trends, for example, Ruapehu. This has resulted in some changes to the historical data for this release.

Tourism Electronic Card Transactions

Next TIUG meeting on the 23 November 2023 from 2-3.30pm

The Tourism Insights Users Group (TIUG) meetings bring the sector together to discuss the latest developments in tourism research, data, and analytics. We are seeking presentations for our upcoming meeting. If you have any updates you would like to share, please contact us via our email here.

Tourism Evidence and Insight team

Only certain measures in the ADP can be compared to the Accommodation Survey

This update compares August 2023 to August 2022 and August 2019 for ADP and MURPEs. Due to methodological differences between the ADP and the Accommodation Survey, only aggregated volume figures, such as guest nights, are compared at the national or RTO level.

Tourism Electronic Card Transactions

Caution should be used with the TECT data

Domestic and international figures are not adjusted for inflation and seasonality. They should also be used separately and not added together. This is because electronic card transactions in each market represent a different proportion of total tourism spend, meaning they cannot be directly compared. More information can be found here.

Data release calendar - Ministry of Business, Innovation and Employment

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The Tourism Evidence and Insights team at MBIE has a LinkedIn social media channel for the Tourism Evidence and Insights Centre (TEIC). This page brings dynamic and concise updates like this from the TEIC straight to your LinkedIn feed.

Tourism Evidence and Insights Centre – LinkedIn

ADP and MRTE September 2023 data will be released in November 2023.

See our tourism data release calendar with release dates to December 2023.

Data release calendar