Monthly Unique Regional Population Estimates

20 January 2023


MBIE and Data Ventures have worked together to produce estimates for monthly unique local and visitor populations in each RTO in New Zealand. ‘Unique’ means each person will only be counted once in each area they appear, regardless of how many times they appear or how long they stay there.

The series begins in January 2019 and aims to fill a key gap that was identified by the tourism sector in understanding regional visitor volumes.

The populations that are estimated include:

  • International visitors – people from outside New Zealand who are staying in the country for less than one year.
  • Short-term international visitors – a subset of international visitors who are staying in the country for less than 90 days. (These people are counted as both ‘international’ and ‘short-term international’).
  • Local residents – New Zealanders in their primary or secondary home region.
  • Domestic visitors – New Zealanders outside their home region(s).

More information can be found on MBIE's website.