Sustainable Tourism Explorer

Developed in collaboration - government, tourism industry and education sector.

Designed for an intuitive interaction with measures and indicators.

Organised in 5 main areas:

Te Taiao - The environment
Ngā manuhiri o te ao, o Aotearoa anō hoki - International and domestic visitors
Te ōhanga - The economy
Tātou o Aotearoa me ō tātou hapori - New Zealanders and our communities
Ngā rohe - Regions

Jump to frequently used charts
Domestic tourism electronic card transaction expenditure	TECT
Growth in spend per region	TECT
Accommodation data by area	ADP
International tourism electronic card transaction expenditure	TECT
International visitor arrivals by country of origin	ITM

A series of workshops involving government officials, the tourism industry, and education sector generated a list of desired measures for the Sustainable Tourism Explorer. Please click this button to see this list and upvote measures you would like to see in this tool.

This tool will be updated as new data becomes available. Please contact us if you would like to be informed about updates, if you need support using the tool, or if you would like to contribute new data to this tool.

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Te Taiao - The environment

Domain	Measure	Status	Vote
The environment	Percentage of visitors aware of sustainability practices	In progress	Vote
The environment	Active areas at risk where visitors can go	In progress	Vote
The environment	Percentage of visitors offsetting carbon emissions	In progress	Vote
The environment	Visitors ratings of NZ environmental practice	In progress	Vote
The environment	Visitors ratings of the importance of the environment	In progress	Vote
The environment	Proportion of visitor-related biosecurity breaches at customs	In progress	Vote
The environment	Visitor awareness of Tiaki promise	Completed
The environment	Ratings of management of visitor impacts on DOC estate (evnironment and visitor and cultural heritage sites)	In progress	Vote
The environment	Visitors to cultural and heritage sites (activity at/usage of these sites)	In progress	Vote
The environment	Time visitors spent doing conservation activities	In progress	Vote
The environment	Tourism carbon emissions (consumption and production measures by international and domestic visitors)	Completed
The environment	International aviation emissions in Aotearoa New Zealand	Completed
The environment	NZ domestic aviation emissions	Completed
The environment	Tourism ground transport emissions	In progress	Vote
The environment	Proportion of population with drinking water supply meeting standards	In progress	Vote
The environment	Natural quiet - tranquility mapping from DOC's natural quiet/natural soundscape management	In progress	Vote
The environment	Sustainable Coastlines	In progress	Vote
The environment	Regenerative approaches	In progress	Vote
The environment	Number of carbon neutral tourism businesses	In progress	Vote
The environment	Percentage of airlines offering carbon offsetting	In progress	Vote
The environment	Proportion of accommodation providers with environmental accreditation	In progress	Vote
The environment	Number of tourism businesses contributing to ecological restoration intiatives	In progress	Vote
The environment	Number or percentage of TSC businesses 'contributing to ecological restoration initiatives'	In progress	Vote
The environment	Number or percentage of TSC businesses that 'actively engage with their visitors and communities on the importance of restoring, protecting and enhancing New Zealand's natural environment.	In progress	Vote
The environment	Number or percentage of TSC businesses that have 'socially and enviornmetnally sustainable supply chains'	In progress	Vote
The environment	Government investment into sustainabiltiy on DOC land	In progress	Vote
The environment	Waste emissions	In progress	Vote
The environment	Waste attributable to tourism	In progress	Vote
The environment	Number or percentage of TSC businesses that 'have waste reduction and management programmes'	In progress	Vote
The environment	Number of visitors to cultural and heritage sites	In progress	Vote
The environment	Government investment in culture, arts and heritage	In progress	Vote

Ngā Manuhiri O Te Ao, O Aotearoa Anō Hoki - International and domestic visitors

Domain	Measure	Status	Vote
International and domestic visitors	Visitor satisfaction - Index of all satisfaction measures in IVS	Completed
International and domestic visitors	Overall index score for satisfaction with protected natural areas	In progress	Vote
International and domestic visitors	Overall index score for satisfaction with cultural and historic heritage sites	In progress	Vote
International and domestic visitors	Accommodation value for money or index of accommodation quality measures	In progress	Vote
International and domestic visitors	Satisfaction with Maori cultural activites	In progress	Vote
International and domestic visitors	Number of environmentally certified businesses (Qualmark Gold, Enviromark, EarthCheck)	In progress	Vote
International and domestic visitors	Swimability of waterways (number and proportion over time for rivers and beaches)	In progress	Vote
International and domestic visitors	Proportion of returning visitors	Completed
International and domestic visitors	Expectations of international visitors being met	Completed
International and domestic visitors	Satisfaction with short walks and day hikes	Completed
International and domestic visitors	Net Promoter Score of short walks and day hikes	Completed
International and domestic visitors	Performance of facilities and services on short walks and day hikes	Completed
International and domestic visitors	Performance of attributes on short walks and day hikes	Completed
International and domestic visitors	Overall satisfaction on Great Walks	Completed
International and domestic visitors	Experience of Great Walks in a word	Completed
International and domestic visitors	Degree of challenge on Great Walks	Completed
International and domestic visitors	Road accident rates for international visitors vs residents	In progress	Vote
International and domestic visitors	At fault road accident rates for international visitors vs residents	In progress	Vote
International and domestic visitors	International visitor accidents	In progress	Vote
International and domestic visitors	IVS visitor satisfaction on sense of safety	Completed
International and domestic visitors	A potential VSEAG related measures	In progress	Vote
International and domestic visitors	Hospital visits by international visitors	In progress	Vote
International and domestic visitors	Degree of feeling safe on Great Walks	Completed
International and domestic visitors	Reliance on DOC for safety on Great Walks	Completed
International and domestic visitors	Proportion of international visitors participating in Maori cultural experiences	Completed
International and domestic visitors	Number or percentage of TSC businesses that 'actively engage with the communities in which they operate'	In progress	Vote
International and domestic visitors	Proportion of international vistiors for whom Maori culture was a reason for booking	Completed

Te Ōhanga - The economy

Domain	Measure	Status	Vote
The economy	Tourism GDP as a proportion of total GDP	Completed
The economy	Access to high-speed internet, new payment platforms and service offerings	In progress	Vote
The economy	Direct tourism value added (Components of direct tourism value added, including compensation of employees, taxes on production and gross operating surplus)	Completed
The economy	Number of tourism enterprises	In progress	Vote
The economy	Number of Maori tourism enterprises	In progress	Vote
The economy	Business innovation - R&D expenditure	In progress	Vote
The economy	Accomodation data	Completed
The economy	Local supply chains: Imports used in production of goods and services sold to tourists; imports sold directly to tourists by retailers	In progress	Vote
The economy	International visitor arrivals by country of origin	Completed
The economy	Spend per day of international visitors by country of origin	Completed
The economy	Number and diversity of flight routes	In progress	Vote
The economy	Number and proportion of 'high-spending' visitors	In progress	Vote
The economy	National business event data	Completed
The economy	Business confidence	In progress	Vote
The economy	Industry capital investment	In progress	Vote
The economy	Central government investment in tourism	In progress	Vote
The economy	Local government investment into tourism	In progress	Vote
The economy	Business enterprise investment - Maori businesses	In progress	Vote
The economy	Direct and indirect employment in tourism	Completed
The economy	Estimated Maori tourism jobs	In progress	Vote
The economy	Time spent in the industry; ratio of seasonal to long term employment	In progress	Vote
The economy	Average skill level of jobs in the tourism industry	In progress	Vote
The economy	Output per employee (labour productivity)	In progress	Vote
The economy	Number of management roles in tourism	In progress	Vote
The economy	Wages of full and part time employees by sub-industry type	In progress	Vote
The economy	Number or percentage of businesses who pay the living wage and above	In progress	Vote
The economy	Demographics of tourism employment (age, ethnicity, gender and hours worked)	In progress	Vote

Tātou o Aotearoa me ō tātou hapori - New Zealanders and our communities

Domain	Measure	Status	Vote
New Zealanders and our communities	Households spending more than 30% of their total household income on housing costs	In progress	Vote
New Zealanders and our communities	New Zealanders are happy with the level of tourism activity and support growth	In progress	Vote
New Zealanders and our communities	Percentage of Nzers who think international tourism puts too much pressure on NZ	In progress	Vote
New Zealanders and our communities	Adequacy of income to meet everyday needs	In progress	Vote
New Zealanders and our communities	Median income of Tourism Characteristic industries	In progress	Vote
New Zealanders and our communities	Growth in number of graduates within the tourism sector	In progress	Vote
New Zealanders and our communities	Hourly earnings compared to other industries	In progress	Vote
New Zealanders and our communities	Percentage change in NEET rates by region	Completed
New Zealanders and our communities	Tourism business ownership	In progress	Vote
New Zealanders and our communities	Unemployment rates in off peak seasons	In progress	Vote
New Zealanders and our communities	Number of Qualmark businesses that achieve 'cultural connections' in cultural interpretations and integration	In progress	Vote
New Zealanders and our communities	Number of Qualmark businesses that achieve 'one of leadership' in community engagement / social licence	In progress	Vote
New Zealanders and our communities	Destination management related outcomes	In progress	Vote

Ngā Rohe - Regions

Domain	Measure	Status	Vote
Regions	Regional expenditure as a proportion of Tourism GDP	Completed
Regions	Domestic tourism electronic card transaction expenditure	Completed
Regions	Growth in spend per region, for emerging tourist regions/TAs	Completed
Regions	Tourism electronic card transaction expenditure per region by industry	Completed
Regions	Other tourism electronic card transation expenditure	Completed
Regions	Tourism electronic card transaction expenditure per region by origin	Completed
Regions	Business event data by region	Completed
Regions	Percentage of RTOs in destination management planning stages	In progress	Vote
Regions	Percentage of RTOs with destination management plans that included community consultation	In progress	Vote
Regions	Population density	In progress	Vote
Regions	Cycleways investment per region	In progress	Vote

Explore

Te Taiao | The environment

Waste management

A view for measures around solid waste, recycling, waste water and sewerage.

Datasets

Requires data

Level

Requires data

Visitor interaction

A view for measures related to biosecurity, visitor respect for the environment, culture and heritage.

Datasets

IVS

Level

National

Natural resource use and management - National level

A view for quality measures related to all aspects of the natural environment, such as water, air, land, natural quiet and ecosystem health.

Datasets

GGI, IHGGE

Level

National

Environment care, protection and restoration

A view for measures of investment into environmental care, protection and restoration by tourism businesses and visitors.

Datasets

Requires data

Level

Requires data

Culture and heritage resource management

A view for measures related to care and protection of places of cultural or historic importance.

Datasets

Requires data

Level

Requires data

Ngā Manuhiri O Te Ao, O Aotearoa Anō Hoki | International and domestic visitors

Safety and security

A view for measures related to the health, safety and wellbeing of visitors.

Datasets

IVS, GWGS

Level

National

Quality of experience

A view for quality measures to better understand the experience of visitors and areas to be improved.

Datasets

IVS, DHSWS, GWGS

Level

National

Connection with communities

A view for measures around the authenticity of experiences, the welcome of host communities and the depth of local knowledge shown by the tourism sector.

Datasets

IVS

Level

National

Te Ōhanga | The economy

Investing for the future

A view for measures of confidence and future thinking, including investment from the private sector and government.

Datasets

Requires data

Level

Requires data

Employment from tourism

A view for measures of employment in tourism, labour supply and labour productivity.

Datasets

TSA

Level

National

Economic resilience

A view around measures that indicates the tourism industry’s resilience to change and shocks.

Datasets

TSA, ADP

Level

National, RTO, TA

Demand

A view about quality (value) and quantity (volume) of international and domestic visitors and visitor preferences.

Datasets

ITM, IVS, BEDP

Level

National

Tātou o Aotearoa me ō tātou hapori | New Zealanders and our communities

Meaningful employment and business ownership

A view around the security and quality of roles, career pathways, business ownership and development opportunities.

Datasets

HLFS

Level

Host community experience of tourism

A view around community attitudes towards tourism, the cost of living and cultural exchange opportunities.

Datasets

Requires data

Level

Requires data

Community cohesion and identity

A view for measures to support knowing more about the identity of our communities and revitalising our culture.

Datasets

Requires data

Level

Requires data

Amenities and facilities

A view for measures around access to and pressure on amenities and facilities.

Datasets

Requires data

Level

Requires data

Ngā Rohe | Regions

Reliance on tourism

A view for measures around diversity of the regional economy and regional and seasonal dispersion.

Datasets

MRTE, TECT, MTAGDP, BEDP

Level

RC, RTO

Natural resource use and management - Regional level

A view for a regional aspect of national measures for gas emissions and use of land, water and energy.

Datasets

Requires data

Level

Requires data

Infrastructure investment

A view with measures about investment in waste, water, public transport, rail, road, cycle networks, regional airports, seaports and others.

Datasets

Requires data

Level

Requires data

Governance, structures and strategy

A view about regional leadership, community participation in destination management planning and collaboration with other regions.

Datasets

Requires data

Level

Requires data

Accessibility and connectivity

A view for measures around pricing, capacity, transport and technological connectivity, and accessibility.

Datasets

Requires data

Level

Requires data