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Resources

Retired - Domestic Growth Insight Tool (DGiT)

September 01, 2025

The Domestic Growth Insight Tool (DGiT) has been retired.

You can no longer access this resource.

What was the DGiT?

The DGiT allowed users to interact with data from a Colmar Brunton survey of 5,901 New Zealanders regarding the leisure market. The survey was conducted in September and October 2020. The insights from the survey were intended to be used for three years.

The contract for this tool expired in September 2025.

What is accessible?

The DGiT website and the Domestic traveller segment insights are accessible at the time of writing this post.

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