The Public Pulse of Conservation is a survey of Aotearoa New Zealand residents conducted by the Department of
Conservation. The survey is administered on behalf of the department by Ipsos, and captures 1,000 responses every month.
The results from each monthly survey ‘wave’ are normally published by the end of the month in which they are collected.
Ipsos collates a monthly topline report summarising the findings from the survey. The report for the January 2023 wave,
surveying activity from the previous month - December 2022, is available below.
Key findings for January 2023
- Visits to Protected Natural Areas have increased in the last month. This is as
expected with the warmer weather and holiday period. Compared to a year ago,
visitation levels remain similar with no significant change.
- There has been a significant increase in the number of people recalling Great
Walks, safety in the outdoors and outdoor recreation in general when it comes to the
top aspects of the Department of Conservation that people have seen/heard/read in
the last 4 weeks.
- Overall, visitor satisfaction of the standard of maintenance/presentation of Protected
Natural Areas has decreased this month. Visitors have rated the condition of trails
and paths lower in the past month so this could play a role in this trend.
- Protected Heritage Places’ (PHP) NPS has increased following a significant
decrease last month. Despite the shift however, the number of Detractors remains
similar to last month. Focus could be placed on improving overall maintenance
including facilities and signage to reduce detractor experiences and raise PHP NPS
to a higher overall level. Such factors were rated significantly high in November and
this coincided with a significantly high PHP NPS.
- Protected Natural Areas NPS has seen a reduction in the number of Detractors and
hence the score has increased compared to last month. This sits at a level seen a
- Fewer people agree that their ‘special’ Protected Natural Area suffers from visitor
created damage. This is the lowest sentiment for visitor-created damage has been
since July 2022.
The Sustainable Tourism Explorer will soon be updated with measures from the Public Pulse of Conservation survey, and a
data release page will be developed to surface key data for you to interact and download for your own insights.