The Public Pulse of Conservation is a survey of Aotearoa New Zealand residents conducted by the Department of
Conservation. The survey is administered on behalf of the department by Ipsos, and captures 1,000 responses every month.
The results from each monthly survey ‘wave’ are normally published by the end of the month in which they are collected.
Ipsos collates a monthly topline report summarising the findings from the survey. The report for the August 2022 wave,
surveying activity from the previous month - July 2022, is available below.
Key findings for August 2022
- This month, the number of New Zealanders visiting at least one Protected
Natural Area (45%) in the past month has decreased slightly from July
(49%), whereas Protected Heritage Place visits (28%) have fallen
compared to July (45%).
- Visitor frequency for both Protected Natural Areas (1.7) and Protected
Heritage Places (0.9) has slightly decreased compared to July (1.8 and 1.0
respectively). This could be due to the abnormally high rainfall experienced
across much of the country and / or the renewed ability to travel overseas
without being subject to COVID-19 quarantine requirements.
- Younger New Zealanders (18–34) and Māori continue to have the highest
visitation rates to both Protected Natural Areas and Heritage Places.
- Visitors to Protected Natural Areas and Heritage Places are satisfied
overall, although information around nature, Māori culture, etc. could be
improved at Protected Natural Areas, while toilet cleanliness could be
improved at both types of location.
- Protected Heritage Places’ NPS has decreased to its lowest level since
tracking began (19 points). This can be attributed to an increase in Passive
ratings and a decrease in Promoters. Protected Natural Areas’ NPS
remains stable at a lower level compared to the first half of 2022.
The Sustainable Tourism Explorer will soon be updated with measures from the Public Pulse of Conservation survey, and a
data release page will be developed to surface key data for you to interact and download for your own insights.