Impact of the COVID-19 pandemic on intentions to travel among USA consumers
Tourism New Zealand (TNZ) published the results of a survey for assessing the impact of the COVID-19 pandemic on intentions to travel among USA consumers. See below some of the key findings and please visit TNZ’s website for more details.
- The majority of Active Considerers (ACs) in the USA remain concerned about the potential risk of contracting COVID-19.
- Most ACs rate New Zealand’s health response to COVID-19 positively and this improves perceptions of New Zealand for over 60% of them
- The level of pent-up demand for international holiday trips remains high: over two thirds of ACs are ready to travel abroad within six months of restrictions being lifted
- 60% of ACs are wanting to come to New Zealand for a holiday within six months of the borders being opened, unchanged compared to the previous dip
- Enjoyment, relaxation and desire to explore new things are the three most common reasons that would drive ACs to travel internationally after the pandemic passes
- The majority of ACs are willing to take overseas holidays as often as they used to or more often after the COVID-19 pandemic and this sentiment has remained steady since June
- Affordability and success in handling the COVID-19 outbreak are the two most important criteria ACs consider when choosing a holiday destination