The Tourism Volumes and Flows series, developed by Vistr Ltd and funded by MBIE, provides detailed insights into overall visitor activity across Aotearoa New Zealand. The series delivers granular estimates of the number of visitors present within a destination (volumes) alongside breakdowns by visitor origin (flows), providing the sector with low-latency indicators of overall destination performance and the visitation patterns of key markets.

The underlying model uses a blend of anonymised human mobility data and national population and travel statistics. This allows us to provide granular estimates consistently and at scale, with high resolution and minimal lead time.

The series replaces and expands upon the Monthly Unique Regional Population Estimates (MURPEs), published from September 2022 to October 2023, following sector consultation and recommendations from the Tourism Data Leadership Group.