Peak daytime: This graph shows daily peak daytime visitors across different RTO (Regional Tourism Organisation) areas and TA (Territorial Authorities). Peak daytime represents the maximum number of visitors estimated to be present in a specific area during any single hour between 10:00 AM and 9:00 PM. Each colour line represents destination level. Use the buttons on the top menu bar to switch between visitor segments and destination level.

Weekly Visitor Days: This line chart shows the number of visitor days across different RTOs. Visitor days are the sum of days that visitors spend at a region. Refer to the user guides for more details. Use the buttons on the top menu to switch view by visitor segments. Line colours show the levels of visitor activity from week to week for each RTO, allowing comparison between destinations.

Monthly unique visitor counts: The bar chart shows the monthly number of unique visitors for each RTO. It presents how many individuals visited each region at least once during the month, no matter how often they returned or how long they stayed. The bars show the split between domestic and international unique visitors. Note: when visitors travel or visit more than one RTO in the same month, they will be counted once for each RTO.

Visitor days by origin: This horizontal bar chart shows the monthly visitor days for each destination, broken down by visitor origin. Each bar represents destinations as RTOs, and the colour segments show the origin breakdowns, either from New Zealand Regional Councils or nationality groups for international visitors. This illustrates destinations’ market mix and visitors’ preferences.