Hospitality Sales

The Hospitality Sales dataset provides aggregated, anonymised measures of hospitality purchases across Aotearoa New Zealand. Data is broken down by customer segment, geography, subsector, and channel. The data offers a transactions based view of hospitality spending and patron activity. It distinguishes between locals, domestic tourists, and international tourists. This breakdown enables analysis of transaction values, volumes, and selected customer demographics.

Collaboration and source

The project was supported in part by MBIE’s Tourism Data Partnership Fund.

ANZ bank provided the aggregated card transaction data. DOT Loves Data modelled and curated the data. The project was coordinated through an industry partnership led by the Restaurant Association of New Zealand and Hospitality New Zealand.

Data coverage

• Dates range from January 2023 to June 2025.
• Geography is divided down to the Territorial Authority.
• Sales are aggregated by International, Domestic, and Local spenders.
• Categories include accommodation, cafés & restaurants, caterers, drinking establishments, and fast-food restaurants.
• Metrics include totals, proportions, medians, and averages.

More information can be found on MBIE's website.